Audience Data
IDS UK Surgery Demographics
Source: Health and Social Care Information Centre, Office of National Statistics
Number of registered patients by gender and age group (Millions)
Number of registered patients by gender and age groups as % total number of registered individuals
IDS UK Surgery Waiting Room Traffic
Source: Office of Health Economics
Annual total waiting room traffic by gender and age group (Millions)
Annual waiting room traffic by gender and age group as a % of total waiting room traffic
Annual waiting room individual visits by gender and age groups
Consumer Reactions to GP waiting room promotional campaigns
Base 972 responses
- 44% felt that their GP was endorsing the product or message found in waiting room leaflets and posters.
- 72% stated that they took more notice of the healthcare leaflet and poster information found in their GP waiting room, because of the environment.
- 71% stated that they intended to visit their pharmacy within 48 hours of their surgery visit.
Source: Kember Associates. Consumer reactions to GP waiting room promotional campaigns.
